What ActiveTotal does
ActiveTotal finds and engages qualified buyers for B2B teams that want one partner for pipeline. We'd rather hand over a few right leads than a long list of wrong ones.
B2B lead generation
Qualified conversations with the accounts you want.
We research the accounts that fit your offer, reach the right people with relevant, personal outreach and pass you the ones who want to talk. You get names, context and a reason for the conversation, not a list of cold contacts.
- Account and contact research
- Personal outreach sequences
- Qualified hand-offs with notes
MQL programs
Marketing-qualified leads that match your scoring.
We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.
- Agreed scoring criteria
- Content-led engagement
- CRM-ready lead records
SEO programs
Organic visibility for the searches your buyers run.
Technical fixes, content that answers real buyer questions and on-page work on the pages that matter commercially. We report on rankings and enquiries, not just traffic.
- Technical SEO
- Buyer-intent content
- Commercial page optimisation
Custom data builds
Lists researched to your exact ICP.
When off-the-shelf lists don't fit, we research one that does: your industries, roles, company sizes and any custom attribute you can describe, checked by people before delivery.
- ICP workshop
- Researched, not scraped
- Custom fields and segments