B2B lead generation for B2B teams that want one partner for pipeline.
ActiveTotal finds and engages qualified buyers for B2B teams that want one partner for pipeline. We'd rather hand over a few right leads than a long list of wrong ones.
Services built around your pipeline
ActiveTotal is a lead generation firm working with B2B teams that want one partner for pipeline. Programs can combine any of the services below.
How it works
Brief
Your offer, best customers and what qualified means.
Build
Target accounts and contacts researched and checked.
Launch
Outreach goes live with agreed messaging.
Hand over
Qualified leads and meetings, with notes.
Built for
The way we work
Simple rules we follow on every engagement.
No long lock-ins
Programs run month to month once the first phase is complete.
Quality over volume
We'd rather send you five right leads than fifty wrong ones.
Personal, not mass
Outreach is written for a role and a company, never blasted.
Common questions
What counts as a qualified lead?
We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.
How do you contact prospects?
Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.
Can you work with our CRM?
Yes. Leads can be delivered into most CRMs or as files with the fields you use.
Have a target in mind?
Send a short brief and a person will reply with ideas and next steps.